Hi, I’m Dr. Silvia Gioffreda
I'm a medical doctor and sex therapist passionate about
helping people rebuild a healthy, joyful relationship with their desire.
I started working in sexuality when I was just 15, volunteering with the Italian Red Cross. The only campaign that accepted minors at that time was one about sexual education. That experience shaped everything I believe today: sex is natural, not taboo, and that when we talk about it with honesty and curiosity, shame starts to lose its power.
Over the years, I studied medicine, psychotherapy, and sexology, exploring how body, mind, and emotions intertwine to create the experience of desire. I’ve worked with hundreds of individuals and couples who thought something was “wrong” with them, only to discover that their bodies were simply asking to be listened to in a new way.
My approach combines science and embodiment: I teach the neuroscience of desire, but I also guide you through practical ways to feel again: through breath, movement, curiosity, and play.
That’s how Your Desire Project was born: a 3-month experience that turns evidence-based sex therapy tools into something accessible, warm, and deeply human.
If you’ve ever thought “I’ve lost my desire,” you’re not broken. You’re just disconnected. And reconnection is absolutely possible.
MY TED TALK
Rediscovering Pleasure:
A New Vision of Sexuality
(Italian recording with English subtitles)
Physician and sexual health consultant Dr. Silvia Gioffreda guides us on a unique journey that intertwines ocean waves and human intimacy, revealing the connection between sexual performance and anxiety. Through her personal and professional experience, Silvia explores how the obsession with orgasm has turned sex into a competition and offers a new approach to experiencing sexuality with authenticity and freedom. An opportunity to reflect and discover a more authentic perspective on pleasure and intimacy. Rediscover Pleasure: A New Vision of Sexuality. Learn more at https://www.ted.com/tedx
TESTIMONIALS
One Orgasm at a Time:
A Guide to Pleasure for Everyone
(Italian recording with English subtitles)
MY BOOK
One Orgasm at a Time:
A Guide to Pleasure for Everyone
Published by HarperCollins Italia. English translation will come soon.
A practical, inclusive guide to understanding your own body and others through pleasure.
Ready to discover what sexual pleasure actually means? Forget the clichés and the rules society imposed on you. It's time to let go of sex as a "performance" and experience it as discovery and play.
In this book, Dr. Silvia Gioffreda, known online as @lapopdoc, guides you through a journey of understanding your body and your sexuality, so you can reach pleasure that is authentic and genuinely yours.
Through practical guidance and the four foundational pillars of pleasure culture, consent, communication, and safety, you'll shed the beliefs and biases you've carried about sex and find a new way to enjoy it.
Alone or with a partner, you'll learn to explore unexpected erogenous zones and understand how to activate your brain's pleasure circuit.
It doesn't matter how many orgasms you've had or how many positions you know. With this book, you'll finally experience sex as a source of growth and freedom, becoming someone more deeply aware of yourself and contributing to a better world.
Discover sexuality like you've never seen it before.
290 pages. Published April 7, 2023.
This program is based on science and years of professional experience in sexuality and relationships. It works best with your full presence and commitment, as change in pleasure and intimacy takes time and courage. If you see no change by the end, we’ll refund you in full.
NO RISK FOR YOU
Satisfaction Guarantee
FAQ
Frequently Asked Questions
Everything you need to know about YOUR DESIRE PROJECT.
What exactly is included in the 3-month program?
You’ll get 12 expert-led video lectures, practical weekly exercises, and guided reflections — all based on the latest science of desire. You’ll also join weekly live check-in calls and a private peer group for support, sharing, and accountability.
Who is this program for — and who is it not for?
This program is designed for people who want to understand and rekindle their sexual desire in a conscious, science-based way. It’s for anyone who feels their spark has faded, who’s curious about what drives desire, or who wants to feel more confident and connected in intimacy.
However, this program is not for everyone. It’s not therapy or medical treatment, and it doesn’t replace professional help for trauma, abuse, or clinical conditions affecting sexual health. It’s also not a quick-fix or entertainment-style course — you’ll be invited to reflect, practice, and engage actively.
How much time should I plan per week?
Most participants spend 1–2 hours per week watching lectures, doing short exercises, and joining the group call. Everything is flexible — you can follow along live or catch up later at your own pace.
Is the program private and confidential?
Yes. Your privacy matters. The platform is secure, and group calls are conducted in a safe, supportive environment. You decide how much you want to share — no pressure, no judgment.
What results can I expect after the 3 months?
You’ll gain a clear understanding of how desire works — biologically, emotionally, and relationally. Most participants report feeling more connected to their bodies, more confident expressing needs, and more playful and relaxed about pleasure.
